So how much input does Apple’s board have in the creation of its new products? Not a whole lot, according to Levinson, though new products are presented to the board between 6 to 18 months prior to launch. If presented early enough, some board insights are taken into account, and those on the board with expertise in certain product areas may have more influence, he added.
Jony Ive ensures that the board doesn’t need to provide this kind of input.
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