LoveFrom is doubling down on craft in typeface

Mark Wilson, writing at Fast Company:

Apple products—much like the bodies of cars—feature continuous curves. Their forms have smooth transitions, as micron-level differences can distort reflection or even be felt by your hand. Technically speaking, continuous curvature requires both using the right mathematical functions to draw curves and also examining the sculpt of an object on the whole rather than considering a single corner or plane as distinct elements. 

The ampersand is quite nice.

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