Khoi Vinh posted this on Subtraction in 2018. It is an even more cogent primer today than it was then.
Sometimes you need to explain what design is to people who don’t understand it, but need to.
This group of people is growing exponentially.
The end result is no longer just a “good looking” or “user friendly” interface; the goal is now to create a satisfying if not delightful overall experience for users.
The design process for so many things, especially digital interfaces, has become as much about how it works as how it “looks”. One may be a designer by title or trade, but make no mistake, it has evolved to being an engineer of the user’s experience with the product.
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