Vitsœ: A Purpose

Paynter Jacket Co. did an interesting feature on Vitsœ for their site. While they’re a jacket maker, they have insightful blog posts under the Stories section.

I’m familiar with Vitsœ from the documentary film Rams. I knew that Dieter Rams had worked with Vitsœ for many years and his fingerprints can be seen on the company’s website and products to this day. I learned a lot more about the company from this article and the current managing director, Mark Adams, has a few insightful quotes throughout it.

Focus on better, not on newer. Why are we obsessed with the new? We should be obsessed with better. That is what drives us at Vitsœ. After all, it is the way that the natural world operates: constantly improving, not launching new species.

This seems so logical, yet almost none of the companies making the products we all hold in high regard foster this ideal.

The other quote I highlighted was about his wardrobe:

My wardrobe is a ruthless kit of parts. Everything goes with everything. Much of it lasts 20+ years. It is repaired. Shoes from Northampton. Socks from Leicester. Shirts from the US. Polo-necks from Derbyshire. Better, not newer.

I look forward to the day that I can say this about my own wardrobe.

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