Utility Marketing

We have an HP Tango printer. When it was time for a new printer, I remembered Jeff over at Ugmonk recommending the HP Tango and it fit our family’s needs. I enjoy the HP Instant Ink program since it takes the stress out of being inkless late at night when the school project is due the next day. I’ve enjoyed the printer and the companion HP Smart app for several years. Until now…

HP has done what I’m noticing is a trend in “home” device app experiences. They’ve removed the printer specific app and replaced it with an app called only “HP” that is more of an HP shopping experience than it is a printer companion and utlity. Sure, all the features that were in the HP Smart app are there… somewhere. You have to tap on UI elements that make no sense to get to them, and you have to scroll endlessly for things that used to all be presented on one main screen in tiles. Your eyeballs get assaulted with ads for other HP products and everything about this new “unified” HP app experience sucks.

I’ve read that I’m not the only customer feeling this way and I genuinely hope that the HP Smart app returns to the App Store as an alternative option for those that don’t enjoy being kicked in the nuts when needing to use their printer’s app.

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