Less Is More Interview

This is a really interesting interview, because it shows Rams reflecting on what comes after good design principles are applied to products, architecture or otherwise visual mediums.

We need new structures for our behaviors, and that is design. We have enough things. We can improve some things, but it’s not spectacular. To improve a television or a computer, to make it more self explanatory, to make it more usable, it’s always a very important thing, but it’s not a spectacular thing.

The unspectacular things are the important things, especially in the future.

The music that was added throughout this video is an example of poor design, which is ironic given the context.

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